As if signing up for the Fantasy Alarm Assistant G.M. wasn't a good enough decision already, we present to you even more assistance in setting your lineups this week.
Every Friday throughout the NFL regular season I will be sending you this lineup helper that I like to call: Tough Decisions. In this article I will breakdown players with similar value, ranking and projection heading into this coming week.
Let's take a look at the TOUGH DECISIONS for Week 4:
Quarterbacks
Carson Palmer (Rams) or Philip Rivers (Browns)
The Case for Palmer: To be frank, the Rams have been quarterback hell for the opposition. Opposing signal callers are completing an absurd 81.6 percent of their passes, but have thrown for just 684 yards in three games. They have also surrendered just two touchdown passes on the season, one from Russell Wilson and the other from Kirk Cousins. The third quarterback that defense has faced this season was Ben Roethlisberger, but he left the game with a knee injury. Palmer is coming into this game with supreme confidence, throwing nine touchdowns in three games, opposed to just two interceptions. However, this will be the stiffest defense he’s faced so far in 2015. He’s faced the Saints, Bears and 49ers this season, who rank first, sixth and 14th in fantasy points allowed to opposing quarterbacks respectively. Things will be a bit tougher for Palmer here in Week 4, but given his recent success, why not, right?
The Case for Rivers: Rivers has thrown four interceptions and lost two fumbles over the course of the first three games, but Week 4 could be a nice confidence builder for the veteran quarterback. The Browns have allowed the 12th most fantasy points to opposing quarterbacks and since they have registered just one interception on the season, Rivers has a great chance to have a turnover-free game. Ryan Fitzpatrick, Marcus Mariota and Derek Carr have all had multi-touchdown games against the Browns this season, and Rivers should be able to continue that trend. Top corner Joe Haden has been struggling of late and if that continues, expect a lot of Rivers to Keenan Allen on Sunday.
The Verdict: Palmer. It’s a tougher matchup than Rivers’, but ultimately it came down to Palmer’s recent success and Larry Fitzgerald finding the younger version of himself. It will be close, but I’m giving the edge to Palmer this weekend.
Running Backs
Latavius Murray (Bears) or Karlos Williams (Giants)
The Case for Murray: Murray exploded in Week 3, rushing for 139 yards and one touchdown on 26 carries against the Cleveland Browns. Murray is a physical specimen, but injuries have been the kicker for him. However, he is healthy now and he is showing that he has the potential to be a star in the Oakland backfield. In Week 4, Murray draws the Chicago Bears, a team who has done pretty well of keeping opposing running backs out of the end zone this season. However, they are allowing 4.8 yards per carry, which is far from good. Say Murray gets 25 carries this weekend, using the 4.8 yards per carry the Bears have allowed this season, you’re looking at 120 yards for the Oakland back. Seattle’s Thomas Rawls just ran for 
104 yards against the Bears in Week 3, so expect a big game for Murray on Sunday. Also, the Bears traded away defensive end Jared Allen, weakening their defensive line and strengthening Murray’s outlook in Week 4.
The Case for Williams: This is a name you need to know, because even though he is the backup to LeSean McCoy in Buffalo, he is a step above your run-of-the-mill handcuff. Not only are his carries increasing, but an achy McCoy hamstring will likely keep him out of the team’s Week 4 contest. So, what to do with Williams? It’s simple, start him. He’s leading all running backs—with at least 20 carries—with a 7.75 yards per carry average and has scored a touchdown in each of the team’s three games. The Giants have been average against the run this season, but Williams should make them look like a below average defense against the run. Expect around 20 carries for Williams in Week 4 and he will score his fourth touchdown of the year in this matchup.
The Verdict: Murray. Of all the decisions, this was the toughest. As tempted as I was to go with Williams, Murray’s ability to catch the ball out of the backfield happened to be the tipping point. I like Murray over Williams, but given his price tag, have Williams in your DFS lineup(s).
Mark Ingram (Cowboys) or Carlos Hyde (Packers)
The Case for Ingram: What exactly is so encouraging for Ingram in this matchup? One name, Devonta Freeman. The Atlanta back ran for 141 yards and three scores on 30 carries in Week 3 against the Cowboys. Ingram had his best game last weekend, carrying the ball 14 times for 50 yards and a touchdown, while also tallying five receptions for 49 yards. He should continue to see the majority of the carries, but if the team gets C.J. Spiller more involved, there are going to be even less touches for Ingram. He hasn’t ran for over 100 yards in a game since the end of last November, but if he can get around 20 carries, he could do it this weekend.
The Case for Hyde: Hyde had an awesome week one, where he saw 26 carries and ran for 168 yards and two scores. However, back-to-back blowouts have killed his production, resulting in just 28 carries over the past two games. Unfortunately, Hyde and the 49ers could be looking at a third straight blowout, which could result in Hyde’s carries sitting around the low teens. The Packers were torched by Matt Forte in Week 1 (24-141-1) but held Marshawn Lynch and Jamaal Charles to just 90 yards on 26 carries. Sure, Charles scored three times, but he struggled for the most part. Aaron Rodgers and the Packers will get out to an early lead and Hyde’s fantasy value will once again be sapped in Week 4.
The Verdict: Ingram. Since the 49ers will likely get blown out again in Week 4, Hyde’s volume of work will be compromised. Ingram will get a full game of touches and will be the better play in the fourth week of the season.
Wide Receivers
Larry Fitzgerald (Rams) or Brandon Marshall (Dolphins)
The Case for Fitzgerald: Fitzgerald has decimated the Bears and 49ers defense over the past two weeks. For the season, he has 23 receptions for 333 yards and five touchdowns. Given his age, it’s unlikely that he keeps this production up, but 
since he has been so successful of late, you’re going to run him out there anyway. He is facing a stingy Rams defense who hasn’t been very friendly to opposing wide receivers. They have allowed the third fewest points to the position and just one receiving touchdown. Antonio Brown is the only receiver to go over 100 yards against them this season, but Fitz could do it this weekend. The Rams have allowed a high completion percentage this season, and given that Fitzgerald ranks in the top 20 in targets, a steady volume of work should be enough to maintain WR1 status this weekend.
The Case for Marshall: Marshall has scored a touchdown in all three games this season and has seen both his reception and yardage increase in each game this season. Quarterback Ryan Fitzpatrick will continue to look his way, putting Marshall on pace for 122 receptions this season. The Dolphins have allowed the 10th most points to the position despite seeing a true No. 1 receiver. This weekend they will see their first in Marshall. His 33 targets rank in the top-10 of all receivers and his six red zone targets led the Jets, showing that he is Fitzpatrick’s go-to-guy within the 20s.
The Verdict: Fitzgerald. I went with his quarterback so I’m going with him. The two should continue this hot streak they are on, en route to both players performing like the cream of the crop at their position.
Amari Cooper (Bears) or Jeremy Maclin (Bengals)
The Case for Cooper: Derek Carr and Amari Cooper are looking like quite the young duo lately. After an average season opener, Carr and Cooper have connected 15 times for 243 yards and one score in the past two games. The rookie wideout has a friendly Week 4 matchup against the Chicago Bears. The Bears have allowed seven touchdowns and the sixth most fantasy points to opposing wide receivers so far this season. Larry Fitzgerald recorded 112 receiving yards and three touchdowns in Week 2 against the Bears, and with how well the Carr-to-Cooper connection has been clicking lately, the rookie pass-catcher is poised for a big Week 4.
The Case for Maclin: Maclin and quarterback Alex Smith had a nice rapport on Monday night, hooking up eight times for 141 yards a score. The receiver broke a 22 game streak of a receiver not catching a touchdown and perhaps now that the monkey is off their back, he can start catching touchdowns every game. Realistically, that just won’t happen, because Smith just doesn’t look to his receivers in the end zone. Maclin has just four red zone targets this season, which is pretty low compared to some of the other No. 1 receivers across the league. Week 3 provided a glimpse of what Maclin can do as a member of the Chiefs, but it will likely be matchup dependent.
The Verdict: Cooper. Maclin’s Week 3 performance is unlikely to occur in Week 4, while Cooper is able to sustain his recent production. As mentioned earlier, the Carr-to-Cooper connection is clicking and the Chicago Bears aren’t going to be the team that slows it down.
Tight Ends
Gary Barnidge (Chargers) or Charles Clay (Giants)
The Case for Barnidge: The Chargers haven’t been torched by any tight end yet, but Eric Ebron and Tyler Eifert were able to put up respectable numbers. Both players caught five passes, one being a touchdown, while putting up right around 50 
yards receiving. Kyle Rudolph was quiet in Week 3, but Barnidge could have a big game in Week 4. He is coming off his best game to date, hauling in six passes on 10 targets for 105 yards and a touchdown against a Raiders squad that is abysmal at stopping tight ends. He is averaging 16 yards per reception and he looks poised to remain an integral component of the Cleveland offense. He should have another solid game for the Browns and any DFS lineup he finds himself selected as a cheap flier.
The Case for Clay: Clay’s 16 targets on the season are second highest on the team, behind only Percy Harvin. Even though only one of them are within the 20s, an ailing Sammy Watkins could lead to a similar Week 3 stat line this weekend. Watkins is unlikely to play, seeing as he missed practice through Thursday. Clay has 12 receptions for 144 yards and two touchdowns on the season, and he should be able to add to those numbers in Week 4. This weekend, Clay will face a New York Giants defense that has allowed the fourth most fantasy points to opposing tight ends this season. They have surrendered 20 receptions to the position, trailing only the Oakland Raiders through the first three games of the season.
The Verdict: Clay. If Watkins doesn’t play—and he’s not expected to—Clay’s value can only go up. Expect a healthy dosage of Clay in Week 3 and at least one touchdown for Buffalo’s tight end.